A quote from the OP's article...
"Thankfully, Ford isn’t just reworking the Everest SUV for the U.S. market. “No, it’s a separate vehicle,” Nair said. “It will be an incremental vehicle from the Everest. The Everest kind of serves a lot of off-road capability; maybe the space the Explorer serves here in the U.S., but with a body-on-frame construction with a lot more off-road capability for the rest of the world. This Bronco is completely unique from that Everest. It is body-on-frame and so again, focusing on that off-road capability.”
While the Everest is a great SUV with impressive capability, it would overlap the Ford Explorer’s market here in the U.S., just as Nair mentioned. Introducing such a vehicle would be redundant. Rather, the Bronco will be its own vehicle. What’s more, Nair even named the Jeep Wrangler as one of its competitors. Perhaps this means Ford will develop a dedicated off-road machine that’s actually worthy of the Bronco name."