I know this post is a little old but thought I would share my thoughts. I’m about to pick up my first Bronco and did a lot of research to see what a fair price would be for a solid driver. During my research I’m trying to confirm not only the price I’m paying today but also if the future price could support selling it for a profit or breaking even. During my research I looked at pretty much every site where you can buy a classic car (Barret Jackson, Mecum, Bring a Trailer, Ebay, AutoTrader Classic, Craigslist, this site.) and found that a solid driver ranges from $25-40K. I also looked at historical pricing for Barret Jackson, Mecum and Bring a Trailer and found Bronco prices are strong and support potential future increases. I know you can find this data on Hagerty and some other sites but I am one that likes to see it with my own eyes. Below I’ve highlighted how much the average Bronco sold for (excluded Broncos that did not sell) and how many vehicles were sold looking at a location from one year to the next.
Barret Jackson
Palm Beach 2017 - $33,000 (1 sold)
Palm Beach 2018 - $55,000 (1 sold)
Northeast 2017 - $38,638 (4 sold)
Northeast 2018 - $48,538 (4 sold)
Vegas 2017 - $40,621 (7 sold)
Vegas 2018 - $52,800 (5 sold)
Scottsdale 2018 - $55,085 (13 sold)
Scottsdale 2019 $61,233 (18 sold)
Mecum
Indy 2017 - $39,000 (5 sold)
Indy 2018 - $59,950 (5 sold)
Denver 2017 - $26,500 (7 sold)
Denver 2018 - $44,413
Monterrey 2017 - $45,250 (2 sold)
Monterrey 2018 - $56,100 (4 sold)
Dallas 2017 - $31,000 (1 sold)
Dallas 2018 - $43,293 (7 sold)
Vegas 2017 - $42,250 (4 sold)
Vegas 2018 - $36,656 (9 sold)
Chicago 2017 - $32,000 (1 sold)
Chicago 2018 - $45,567 (3 sold)
Bring a Trailer
FY 2016 - $22,967 (9 sold)
FY 2017 - $17,400 (4 sold)
Q1 2018 - $58,625 (2 sold)
Q2 2018 - $43,321 (7 sold)
Q3 2018 - $37,114 (12 sold)
Q4 2018 - $36,272 (15 sold)
Q1 2019 - $38,131 (9 sold)
I know this analysis is flawed as I haven’t rated the vehicles being sold to normalize for vehicles conditions and modification but it gives you just a good overall feel of the market. Seeing prices increase in nearly all locations and seeing a good number of vehicles sold, shows the current Bronco market is very strong. It’s impossible to predict where the next 3-5 years will take prices but the signs are encouraging.