LEBC members participated today in the roll out of a new whiskey brand in Texas - Cascade Blonde American Whiskey. They drove around Austin stopping at several places (local liquor stores) for onsite events and tasting. They are marketing to the "Lake Lifestyle" crowd - thus the logo'ed floats strapped on top!
There will be more roll outs around the country. Next one will be in Michigan.
There will be more roll outs around the country. Next one will be in Michigan.