Ford sues Vintage Bronco

[AZ73]

Interesting story on how Vintage Bronco in Georgia is putting vintage Bronco panels on a new Bronco and selling them as "Modern Classic." Ford is suing them for "misleading" customers because they're calling modern Broncos "Vintage"

 

[1buckeyefan1]

Interesting story on how Vintage Bronco in Georgia is putting vintage Bronco panels on a new Bronco and selling them as "Modern Classic." Ford is suing them for "misleading" customers because they're calling modern Broncos "Vintage"

I just chatted with one of their guys at the booth at Barrett Jackson today. They claim they're going to get around the wrath of Ford by simply calling their vehicles "Legacy". No more references to "Bronco"

Their stamped panels for the 6 gen 2 doors are pretty nice though. No chance of buying a body kit.

They claim they start at $250k

Sent from my Pixel 8 using Tapatalk

 

[Shimmy]

i'm not surprised Ford is suing them. these things are . i wonder what the market is for these?

 

[NGABronco]

A good attorney could have advised them on not involving the Ford Company???

 

[Jakedog]

I just chatted with one of their guys at the booth at Barrett Jackson today. They claim they're going to get around the wrath of Ford by simply calling their vehicles "Legacy". No more references to "Bronco"

Their stamped panels for the 6 gen 2 doors are pretty nice though. No chance of buying a body kit.

They claim they start at $250k

Sent from my Pixel 8 using Tapatalk

$250k!!
For that kind of money you might as well by the real deal and have it built to your specs.

 

[toddz69]

I was surprised that the two trucks at Barrett-Jackson still had "Vintage Broncos" embossed in the headrests of the front seats. Elsewhere the badging just said "Vintage". The trucks looked pretty well assembled but the proportions are off enough (much longer nose for example) that I don't really care for them.

Todd Z.

 

[Dylan_Shaffer]

i'm not surprised Ford is suing them. these things are . i wonder what the market is for these?

Yeah I find these to be super ugly. Cool concept though, and the fit and finish looks super good, they just don’t look right to me

 

[Mikes79Bronco]

I heard that their initial purchase from ford was for 300 new Broncos (could be wrong), I would have assumed they had some talks with Ford with an order for that many & before getting this deep.

They're funny looking for sure but they aren't bad. They would be a lot more appealing as a ford product at new Bronco prices but not at their 250k price, not really sure who is buying them at that price especially with the softening Bronco market.

 

[Wild horse 75]

That’s crazy that they claim $250k. They posted a while ago they stated at like $130k. It’s not like they’re starting with Braptors. I mean even up north here a nicely loaded bronco is only around $75k. So after exchange that adds about $200k to it. There‘s most definitely not $200k in upgrades.

 

[Teal68]

Anybody that buys one of those must not have the ability to recognize proportions!!!

 

[JefeAZ]

Pretty clean and very well made bodies from what I saw. Lots of little difference here and there though that a purist could easily spot from a mile away

 

[4xfun]

If I had to make a guess, Ford is trying to distance themselves from product liability. They are advertising modern drive train and safety features, both that have huge payouts if their are issues. Kit Cars have been out for a long time and most states have provisions for licensing a kit car on another platform, but I think there are restrictions on the number of vehicles that can be produced. My concern would be warranty fixes, NSTB recalls. and accident repair. Who is going to fix the power steering pump if it is defective and has a safety recall.

In the 80's, there were lots of factory custom conversions available for vans, el caminos, and mustangs, but you bought them through a dealer.

 

[Dude 713]

I am not a big fan of them but I do think they look better than what Ford is calling a Bronco.

 

[ford man]

I like the fender opening way better than the Ford built ones maybe ford should take notes !

 

[67sport]

It's an interesting business choice they made. I would think the development cost for tooling vs liability would be more attractive to make the panels available for those that want to do it themselves, or other fabricators.
As a consumer It would be a mess to deal with warranty issues between them and ford.

 

[Mikes79Bronco]

It's an interesting business choice they made. I would think the development cost for tooling vs liability would be more attractive to make the panels available for those that want to do it themselves, or other fabricators.
As a consumer It would be a mess to deal with warranty issues between them and ford.

I think it was an interesting & bold choice for them to make. But I think they're going about it the right way. Sure making the panels available to the market would reduce their liability, but I don't think they would sell anywhere near enough of them to justify their investment. I don't think the DIY market would buy those kits up. Other bronco builders would because their customers are the ones buying stuff like this but that gets back to Vintage. Vintage was just another builder so I can see why they would also want to keep that business in house, it also gives them 100% control from start to finish.

Warranty probably won't be that big of a deal for most components. If I were them I would be more concerned with insurance / lawsuits after bad accidents. I would assume changing the body out like that changes all the safety features that are built into new vehicles.

They may not be everyone's taste but I don't think anyone can argue that they are nice clean builds.

 

[Zeke]

I think this has a lot to do with Ford protecting it's intellectual property. My other hobby is early Fords (Model T and A). Several years ago the parts vendors were served with notices from Ford warning them of selling unauthorized products (especially items with the FORD logo). We are talking about antique vehicles 100 years old...but Ford wants their due. For Broncos Tom's Offroad changed their name for a reason. Recently I noticed a commercial on TV for some medicine, it has a lady driving a obvious yellow 65-66 Mustang convertible but all the identifying features were "AI'd" off (removed). The triple tail lights, gas cap, bodyside indents, etc. I am sure they did that to keep from paying a fee to Ford for the "likeness".

 

[toddz69]

Recently I noticed a commercial on TV for some medicine, it has a lady driving a obvious yellow 65-66 Mustang convertible but all the identifying features were "AI'd" off (removed). The triple tail lights, gas cap, bodyside indents, etc. I am sure they did that to keep from paying a fee to Ford for the "likeness".

I saw that ad too - I thought it was just plain weird!

Todd Z.

 

[Jakedog]

I can just imagine how horrible these "Broncos" are going to look after someone throws some ugly ass brodozer 26" wheels with some low profile tires on 'em.

I never thought I'd see transgender Broncos.
Poor little want to be Broncos.