What I really like about CJ is the fact that they generally sell the higher quality reproduction items (DC, Drake, etc.). I have been burned by the "cheaper" only to find it was an inferior quality reproduction. Their product videos are great and they let you get a good look at what you are buying. They tell you what you are getting and who made it in most cases. For me, that is peace of mind and a difference maker. Its not all about price.
As Asia pointes out, I have also gone directly to DC and Drake Off-road a couple of times with some good results.
I noticed they have a new web design for CJ Off Road, so it looks like a market they are growing. Quality products and free shipping are great ways to gain customers. Its where I have been going in the last year or so.