I don't think they were dipping them either, or if they did it was only a very small handful. It would slow production and they would have to be pushing them way faster than that.
E-coating was advancing at this time (and on some parts - fenders, dash, smaller parts), but the red oxide you'll find was mostly on exterior panels. I believe this was Ford's sealer and "go to" primer. You'll find it (if you're lucky) under your factory color, but I've even found factory paint right over e-coated panels and no primer whatsoever. Doors, quarters, hood, windshield frame, floors, usually have a good deal of red oxide under the factory color though, any where they were doing a little bit of body work (or really, aligning doors and panels).
I found this on stamp on some floor braces of a '70 a while ago. Some of our sheetmetal may have had some galvanized or zinc coating, but still without another layer or sealer, primer, and topcoat. It explains why our beauties rusted so badly with Mother Nature and the Salt King.
I've done trucks with factory color blown over red oxide color paint to duplicate Ford Friday night quick paint at factory (color on firewall, inner fenders, most of lower floor and bed), but prefer to do the underside in a complete color matched topcoat for a show truck, but they are many ways to skin a cat, and it all depends on the truck you are building and what you want. A color matched urethane liner (Line-X, Raptor) can get in nooks and crannies better sometimes. Not a factory or correct concourse way of doing it, but what I like a lot of the time, if not a bone stocker. Again, different strokes for different folks.