That's the later replacement too by the way. Not sure when Ford changed them (though Justino would know), but the originals for the earlier years were the stamped metal ones that were covered in a rubber-like coating.
The issue with them, back when all batteries leaked, was that they lasted only a few years in many cases, and rapidly turned into corrosion/dust underneath the otherwise pristine coating.
So one little chink in the armor, and you were left with a hold-down that would not hold anything down. Just a rubber "shell" over deteriorated metal.
I replaced the original on my '71 with the one pictured above, bought from the dealer, in about '78 or so. It was the only one they had and was for a full-size truck. I really wanted it to hold a larger battery than the ones that came stock in the Bronco. Maybe a group-27 instead of a group-24? I can't remember, but I'd already decided to one one step larger in the battery department.
Here's pretty much what an early style looks like:
Battery Hold-Down Top Clamp
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