IMO, there is a place in the market for it. Jeep sells plenty of wranglers, and the fj cruiser is the only direct compitition. And it is not as competitive as can be because of price. Small, simple, cheap, capable. Just what we own now, modernized with fuel injection (possible diesel), solid axle, low range with a shifter for 4WD. But they will have to come up with a new platform, which is probably out of the question until the current crisis is over. I just pray they don't slap our Bronco name on some little POS that is available in front wheel drive with independent suspension and lots of plastic, counting on the name recognition to sell it.