Definitely intended for mass production.
Like most production CNC equipment it will probably need to run at least 16 hours a day to pay off in a reasonable time frame.
Looking at it I was thinking of all the things it would make easily.
Headers
Bumpers
Roof racks
Exhaust pipes (max. tube is over 2.25")
Motorcycle handlebars
Chairs
Stainless steel patio furniture
It will cost you a lot of money, but it will make you a lot of money.