Ford is going "all in" on Bronco. It will be a Brand, not a single model. There will be multiple models and the baby Bronco will compete with other life-style vehicles like Honda and Subaru. Just like Jeep is a brand with different models to compete for different markets. I don't disagree that this strategy somewhat waters-down the Bronco name from a historical viewpoint especially for early Bronco enthusiasts like all of us here on CB. But we need to keep the bigger picture in mind before we we get too critical of Ford.
Ford will make the Bronco brand, then sell it off to Fiat Chrysler. :-X