BwoncoHowie
C-4 Wizard
- Joined
- Nov 11, 2002
- Messages
- 3,571
If they put a V-8 option in the 2-dr explorer/mazda navaho platform, they might have sold a lot more.
If they put a V-8 option in the 2-dr explorer/mazda navaho platform, they might have sold a lot more.
Yukon?
Hummers (even the big one) were built on the little S-10 Blazer.
How's that for poser style?
Exactly, they had to ADD the 4 door wranglers to appease families. Heep followers are a huge crowd whereas EB followers....not so many.
Even when Ford tried the 2 door exploders they didn't last all that long...and sucked.
If they put a V-8 option in the 2-dr explorer/mazda navaho platform, they might have sold a lot more.
Ford needs to out-Jeep the Jeep.
My idea of a new Bronco. Solid high pinion 8.8 axle up front, solid 8.8 in back, 4 link coil spring front and rear, wheelbase for 2 door around 95", 4 door version around 110"
Engine choices,
gas 2.5 L Naturally Aspirated 4 cylinder
High torque version of Mustang Ecoboost 4 cylinder
Diesel Duratorq 2.4 135hp 277 torque
Transmission six speed manual or automatic.
Fenders easily accept tires up to 35" without mods.
Styling should have a nod to the early Bronco but no limited to it. It has to look modern, functional but still recognizable as a Bronco.
Not exactly. The H2's were based on the full size truck/SUV chassis with 6.0/4l65? or 4L80 trans...not sure which trans they had. The S-10/Blazer program was long over by the time the Hummers were cranking out of GM. The mid size truck platform was I think Colorado/Canyon/Trail Blazer by that point.
That may have been the original intent....but the 4 door is a better wheeler than the 2 door,,, wheelbase.....hence why you see the serious JK builds are all 4 doors. Jeep should've done it years/decades ago. There was a prototype 4 door TJ, but it never went beyond first unit. Saw that one in person, and it was "winning".
I think the V8 wouldn't have made much of a difference in 2 door sales. Had Ford made the Exploder emulate the Jeep more, then it would've sold. Ford crimped it's own SUV line in my opinion. The one SUV everyone wanted to continue, the Excursion, Ford killed it off mistakenly....bad, bad call! I think they caved to the enviro-whack-jobs in that decision. They had a real winner with the Ex because GM never offered the Suburban with modern diesel powerplant.
Had Ford made the transition from Bronco II to Explorer more Jeep like, it would've done better if you ask me. Had they made the transition from Bronco to Expedition, more Bronco like(removable top, more rugged(in buyers eyes) & less grocery getter) I think it could've done better. Fact of the matter is Chrysler has an uncontested home run with the Wrangler. Could it be better from the factory, yes. I know...I had one in the past. Is it a unique vehicle that holds resale, and has ZERO competition from GM & Ford...yep. Ford is missing that boat....but perhaps that is on purpose???
If you ask me, Ford's best bet to steal away some of the HUGE Jeep market is to Bronc-ify/Jeep-ify the F150 Raptor platform. Raptors have a big following and earned their spot as an off road capable vehicle. If you kept everything from the frame down the same and just planted a new/different body shell on top, I think it would be a winner. Look at all the buzz the April Fools joke Raptor Bronco created last April. I'm kind of mixed on this idea...a lot of people do not want to drive a full size truck/SUV type vehicle, but the Raptor has off road credibility. A smaller Jeep like "something" would better match the competition, but does Ford have some other chassis/drivetrain package already that a smaller "rugged" "trail rated" type vehicle could spring from? I do not know. That is why I think the Raptor program is the easiest go for Ford. Whatever it is....it has to be top optional, top convertible....that is what makes a Bronco a Bronco and part of what makes a Jeep a Jeep. Just one dude's opinion.....FWIW....
I've given strong thought as to why the 2 door ute has died, and my opinion, this has happened because of the required use of monster sized car seats for an extended period of time; 200lbs or 16 years of age (irony).
Because you work at Ford, perhaps an engineer or two could answer this, but with all of the required safety stuff on a new vehicle, would it even be possible to maintain the original Bronco's size and still fit a 5L under the hood? Thinking out loud here, I suppose with unitized construction it may be possible, but would that compete with the body-on-frame Wrangler? Of course, I've read rumors that Wrangler may finally go unitized as well.
A lot of guys put the new JK down on here, but no other vehicle offered today, in the USA offers a full removable top, up to four removable doors and solid axles.
Yukon?
Hummers (even the big one) were built on the little S-10 Blazer.
How's that for poser style?
Had Ford made the Exploder emulate the Jeep more, then it would've sold.
The Explorer never was an off-roader it was always meant to be a soccer-mom grocery-getter/"troop carrier", soccer-moms are a much bigger market segment.
Ford plays with off road as concept vehicles, but when it comes to production very seldom do those make the cut.
Look up the EX buggy concept vehicle they made about 2001.
You do realize that the Explorer has VASTLY outsold the Wrangler....right?
What killed Explorer was poor mileage and higher gas prices for something that most people use as a daily driver.
Here are the US sales figures for Explorer:
1990 - 140,509
1991 - 282,837
1992 - 292,069
1993 - 301,668
1994 - 278,065
1995 - 395,227
1996 - 402,663
1997 - 383,852
1998 - 431,488
1999 - 428,772
2000 - 445,157
2001 - 415,921
2002 - 433,847
2003 - 373,118
2004 - 339,333
2005 - 239,788
2006 - 179,229
2007 - 137,817
2008 - 78,439
2009 - 52,190
2010 - 60,687
2011 - 135,179
2012 - 158,344 + 5,863 LEO units
2013 - 178,311 + 14,086 LEO units
2014 - 189,339 + 20,655 LEO units
Let's compare that to US Jeep Wrangler sales
1999 - 89,174
2000 - 82,254
2001 - 68,830
2002 - 64,351
2003 - 70,093
2004 - 77,550
2005 - 79,017
2006 - 80,271
2007 - 119,243
2008 - 84,615
2009 - 82,044
2010 - 94,310
2011 - 122,460
2012 - 141,669
2013 - 155,502
To say that "if Ford were to have made the Explorer more Jeep-like, they would have had MORE sales" clearly ignores the fact that Explorer has crushed Wrangler in sales with the exception of 2008-2010.
From 1999-2013 Explorer sold 3,676,081 in the US
From 1999-2013 Jeep sold 1,331,383 Wranglers (all variants)
So for the same 14 year period Explorer outsold Wrangler by 276%
Just sayin......
In my best Johnny Carson impression voice....."Uh, I did not know that."
I kind of got on a tear with that reply, and injected some of my own personal bias into that statement you called me out on A more accurate statement would've been "Had Ford made the Exploder emulate the Jeep more, then it would've sold"......"more to a buyer such as myself who has a soft spot for Classic Broncos and trail capable 4x4's" More-so I was putting forth the idea that the 2 door not having vs. having a V8 option would've not made a difference in sales.
Of course, it's all about sales #'s for Ford, and that is good. The more they sell, the better chance they are staying in business, again a good thing. Obviously from my own biased point of view, I would've liked Ford to go after and chip away at the Wrangler market, but justified reasons of their own, they do not.....I guess it's just nostalgia for when Ford DID offer something in that same market segment.
It sounds like the early 90's vintage Explorer's are capable off road, given the reply above and who made it, it was just never a vehicle that interested me as a buyer much....but again that doesn't say much. There are a lot of Explorers on the road and everywhere I travel, I see them. The same can be said about Wranglers, at least out west, but, sales #'s don't lie. Thanks for the education.
P.S. I still stand by my assertion that the best option that I would like to see is a Raptor Bronco-ized ;D Although those non domestic market Rangers and Everest look like an interesting platform to start from too.
No problem Matt....;D
Being in the industry, I've got access to a bunch of industry rags that I can get that kind of info.
I got to hear ALL the chirps about how great the Toyota FJ Cruiser is and how Ford was missing the boat on that one. Toyota has now killed that vehicle because it just didn't have the sales numbers behind it and ended up not being profitable despite being pretty decent. (If they were making money on it - it would STILL be around, guaranteed)
I too would LOVE to see a REAL Bronco, but the market today really isn't conducive to it's development....at least not at an affordable price if it's done right.
FYI....As popular as the Raptor is - Ford only sells about 12K annually, but of course the development costs on that are significantly less that what it would take to develop a unique platform (which is what would be required for solid front axle)
I think the price-point of a Bronco-Raptor would be similar (if not a little more) and as such sales would also be similar in number. Again - just my slightly educated opinion.
Here's another interesting tidbit for those that don't like the current Explorer - it took over 55% of the law enforcement market last year and was the BEST selling LEO vehicle in 2014. (Front end changes coming in 2016 - looks a bit nicer in my opinion)
Thanks for the education. Regarding the Raptor Bronco, I'd have to re-read my first and second post above, but I think I said to base the SVT Bronco on the Raptor platform. I articulated the point to use an existing platform to avoid the development cost. I knew that would be an insurmountable issue otherwise. With that being said, it obviously would not be solid front axle. That is also why I added in about using the Everest or Ranger platforms as a starting point for a direct competitor to the Wrangler, which is a real winner since '07.
As I think about this more & more....I think what killed the 2 door 'ute market was just that....2 doors! Access and capability. Look at the evolution of pick up trucks in the late 90's. I remember when Ford & GM finally got with the game and offered Crew Cab trucks in platforms other than 1 ton long beds. It, to this day, is what people wanted in a pick up....more(comfortable) room for passengers with the utility of a pick up. The first step in that evolution was the 3rd(& or 4th)door extra cabs. I couldn't buy one quick enough once it came out and I dumped my no access extra cab like a hot potato. The same can be said for the 2 door 'ute. Not comfortable for more than driver and passenger which limits it's "utility." It has the "sport" part still handled, but it has to be all everything, Sport Utility Vehicle. Sure, it has room for more than 2(driver & passenger), but no one wants to crawl in and out of a cramped back area. I also think that is a lot of the success of the JK-U.
Since I'm on a tear again....I'll go back to the early 00's and late 90's time period and a full sized loaded pick up truck maxed out around $30k. The same truck today is pretty much double that, nearing $60k. As nice as new trucks are, they are not twice as nice as a truck from 15 years ago....hence why I continue to drive a loaded 04 Tahoe. Again to re-iterate, new ones are nice, but they're not THAT much nicer than my 04. What has driven the almost doubling of price points in the last 15-20 years on full size trucks and SUV's?
I would love to drive a Raptor, but Ford is crazy thinking I'd spend $60k for a pick-em-up truck. It almost has me seeing what happened with the custom boat business out here in Socal over the last 10 years.....the prices kept going up, up, up for the same nice boat they were selling the year before. Well, guess how many of those custom boat builders are now gone and out of business? Without numbers handy......MOST.