You should actually use the published "revolutions per mile" on the tire manufacturers website to calculate the effective diameter, as there's a certain amount of tread squirm going on that you can't really account for with just a static measurement. I think at the end of the day, it doesn't really make all that much difference on the calculators, but if you're a stickler for the details, that's where I'd start.
For a 35x12.5R15 (#33572) BFG KO2 A/T tire, I've noted how I would do that below using dimensional analysis.
602 rev/mile and 1 mile = 63360 inches, so the tire spins .00950126 rev/in
We inverse that to get inches per revolution, which is 105.25 in/rev, and since 1 rev = Ceff = pi*d where Ceff = effective tire circumference, deff = effective tire diameter and pi = 3.14, we can divide 105.25 by 3.14 to get an effective tire diameter of 33.5 inches.
Of course, if you don't run the same load or pressure as the manufacturer when they determine the rev/mile spec, then your results may vary.
Tobin