Hey kwood, welcome to classicbroncos!
Have you had this one a long time, or is it just recently purchased? Have a history of how it runs and how long it's been since a tune-up in other words?
Any performance mods to the engine?
First thing I would do if I didn't know it's history would be to give it a full tune-up and check for vacuum leaks and how consistent the timing is.
This way you will know if you need to start going down the road of avoiding heat-soak, vapor lock, and other maladies that can sometimes plague old vehicles.
And speaking of old... If this is a new-to-you Bronco, do you know how old the gas is? Maybe you're just running on old gas, or bad gas.
Good luck.
But for sure check for vacuum leaks the next time it's running. If you're not familiar with the many techniques, sound off and we'll run 'em down for you.
Paul