Paint jobs can range from $300 to $3000. Most places today use some type of urethane and clear coat even if it is a solid color. There are a LOT of products out there. A Maaco paint job can be a good paint job if you get the truck ready to spray yourself. Just wait a few weeks , wetsand it with some 1500 and start buffing. It would be hard for someone who doesn't do body work to beleive that a quart of paint can range from $60 - $125. A gallon of clear $150 - $200. Gallon of primer $50 - $150. Materials are not cheap. You could probably buy paint, primer, reducer , tape and sandpaper to do a enamel job for less tan $200 . Don't get me wrong , a enamel paint job can look as good as a urethane job it just won't be as durable. I've seen it all. How about a whole truck done with bedliner. Shoot , I saw a guy who covered his whole car with fur ( fake fur ) and you should have seen that after just a couple of rain storms ;D