Saw this in Sunday's paper..

[SoCal68Bronco]

Icon status...

 

[WARDOG]

How are you going to sell a used - refurbished - rebadged Bronco for $200,000 ?
That's ridiculous!

 

[BajaFresh75]

Does anyone know if ICON is using the new licensed tub or OEM donors still?

 

[TX SS]

Does anyone know if ICON is using the new licensed tub or OEM donors still?

When I visited them in May they were still using OEM donors and had no plans to switch to the new tubs.

 

[okie4570]

What do you think it costs them to produce a finished product?

 

[Bukin 67]

The OJ Simpson Bronco was a '93 not '78. His was the 3rd style change (not including the Bronco II) since the EB.

 

[BRONCOchild]

All I know, is that the price of our EBs go up with restoration places like this and shows like "Counting Cars", "Overhaulin'" and "Fast 'n' Loud" doing them. Definitely, a great investment.

 

[WILDHORSES]

How are you going to sell a used - refurbished - rebadged Bronco for $200,000 ?
That's ridiculous!

I agree and yet this is legit. The way this is done is by building a loyal customer base of people with lots of disposable income. Doesn't hurt to be located in an area with a lot of that clientele. Icon/Johnathan Ward has a lot to do with the crazy prices people are all asking for these rigs now. It has helped bring attention to these old rusty beast. We just bought a few over the last couple months I can't believe what I paid. Thousands for stuff I used to (25 years ago) buy for a few $100. Who says we don't have inflation? My .02

Jim

 

[sprdv1]

Too bad Ford don't take the hint. Geesh

 

[BRONCOchild]

Too bad Ford don't take the hint. Geesh

At this juncture, I'd take an I4 transmission, an ecoboost or V6 in a new Bronco. It has to look cool, too! For example, the newer mustangs are real head turners.

 

[Prizefighter]

Does anyone know if ICON is using the new licensed tub or OEM donors still?

I've been watching his videos lately and he is still finding Broncos for their tubs. According to him, he will find a pristine original low mile one about twice a year and clean it up then sell it. He respects the originality of them and won't turn those into ICONs. We can all applaud Jonathan for that.

What do you think it costs them to produce a finished product?

He said he has ~1,500 hours in each one, plus parts.