Lots of potential cooling issues with the Bronco. Not everyone has them all, but they exist.
What's your current setup John? Stock engine? Modified? Six or Eight? If an eight, is it a 302 or 351 or other variant? Do you have a fan shroud? Good water pump? Good coolant and hose condition?
You might already have addressed those things, but I thought I'd ask anyway. Lot of Broncos that don't even have the correct radiator. Such as after a straight-6 to V8 swap.
Some things to do, whether you do the pulley or not, would be to seal the radiator to the core support and the grille/hood opening. So much air can flow around the radiator that you want any fan to be able to do it's job in getting air through the radiator and out the bottom of the engine compartment.
Some of the vendors sell kits which include a nice plate to cover the entire opening between the grille and core support.
Do you have a fan shroud currently? That's another area to address if you don't. Make sure that your fan is spaced correctly too. Some people (darn PO's) put spacers in there and don't get it right, so if there's a spacer, check your spacing too.
Nothing wrong with the smaller pulley idea, I'm just adding to things to check as well.
I have a 7 blade fan, aluminum rad. Toms special pump, shroud. I'm adding Broncoolers, headers, and a hood scoop. It runs super cool on the highway. I use the truck on long up hill offroads in S.CO. I may go from 5,000 to 11,000ft. in 5-10 miles, slowly, that's when it likes to get hot. It has air, I don't use it off road but I think the extra radiator may be part of the problem. Would a trans cooler help underhood temps?