The one thing that nobody has stated is that Warn, because of their name, is kind of like Nike. You are paying an additional price for name sake. Everyone is going to have one opinion over another as to what winch they prefer, but like someone said, the US military changed their winches out from Warn to MM. When I was in the market for a winch, I looked at both but then I ran across an article on MM's website that said that about the military. I looked around and found a few more articles saying the same thing and that the military changed and that is what really pushed me for the MM. If there is any one group of people that absolutely abuse their equipment, it is the Army. If they can put enough faith in this winch then I guess I could as well. That and the fact that I got the 9k lb with a 2k lb ATV winch for $575 & free shipping.