Offset is measured in millimeters and referenced from the theoretical centerline of the wheel, so in Shimmy's case above, a 9" wide wheel measures 9" from bead to bead, but approximately 10" from lip to lip. A Ø17x9 wheel with 5" backspacing would have 0mm offset, but since his have -12mm offset, where negative offsets move the mounting pad of the wheel closer to the inner lip of the wheel, you can convert by taking the difference once you've homogenized the units to match...12mm equals .47", so 5.00" - .47" = 4.53" BS.
Or the simpler method these days would be use one of the online tire/wheel configurators (previously linked to), but it's always good to understand what it's doing IMO, otherwise you might get garbage information.
I'd post pics of mine, but my F150 axles are 6" wider than stock, so they do not apply.