If this is for your '73, and it's a "normal" '73 (normal for a Bronco anyway ;D ) then the line from the horn button "should be" positive 12v.
But no matter how it's wired, you can simply use the old Blue w/yellow wire at the original horn as your switched power to the new Hella relay's #86 terminal.
In other words, if it's a normal '73, use Diagram 2B in the instructions and get a new power wire from the battery to #30 on the relay. Ground #85 and run a new wire from #87 to the horns.
Now, for which one of the terminals on the new horns is positive and which one is negative, if they don't mark it, then it shouldn't matter.
But I always thought it did matter on a horn? Are there any markings or letters at all at either of the terminals on the horns?
Paul