Wrap material, (base material and overcoat laminates), have come a long way in the last 10 years. Also, the wide format printers.
Basically, you get what you pay for. 3M and Avery are premium media and overcoats. The life span is up to 10 years. Some medias are designed to come off clean with a heat gun.
You would be surprised as to how many color changes are done on high new end cars, Lambo’s, Porsche, Mercedes, BMW’s, Tesla, ect.