Now now hot wheels, don't get jelous. I know deep down you want one.
After getting an up close look at it i figured it was the same material that is on my buddies. Its called camoclad. Its waterproof and protects the truck from getting scratches. Does a very good job, especially to cover rust. I've seen a few rust buckets that have been covered with it around here. It would make it a good hunting vehicle as well. People also use it to cover boats, guns, ATV's...whatever they want.
The guy I talked to at the shop showed me his brothers rig which is near perfect. But he's put well over $23,000 into it and it looks sweet. I didn't get a pic of that one.