Icon is appealing but cost prohibitive for most. There are also some design elements that make it more troublesome than Duffs (license plate relocation, driver swing). Duffs is great but the gap and how far it sticks out past the tailgate is a deal breaker for me especially running the stock wheels. I’ve been testing my design and trying to figure if I could do it at the $1,000 cost point (without shipping and raw). It will still require notching the stock bumper for the spindle and drilling two holes for a latch. My first design required a one inch body lift and I’m currently working on a latch for no body lift guys. Some details to work out still, but here it is with a 31” tire on stock wheel.