I read that Ford made Goodyear move "Wrangler" to the backside of the tire on new Bronco's ordered with that tire option.;D
Gotta keep your customer happy!
I mean...ok, but I find that a bit trivial and childish.
Trivial but that's what marketing is all about. Jeep would have a field day if Broncos came with Wrangler on the outside of the tires.
You wouldn't want a Mustang with "Camaro" tires on it, would you?
LOL!