In the case of the NV transmissions, that was originally true. For awhile, I think the Dodge dealers were the only source.
It's still true though, that you have to use a very specific fluid to keep it happy.
Companies like Redline, Amsoil, and just a few others, make the specific synthetic fluid approved for use in the NV transmissions. And I'm pretty sure that the 3550 and the 4500 both use different types!
Still, none of them is as expensive as the Chrysler fluid, if I'm not mistaken, so pop down to your local oil merchant and see if they've got the Amsoil, or one of the others specifically called for.
If yours is a new tranny, you HAVE to use that fluid to keep it under warranty. If it's used, you aren't required by law to do it, but it's a good idea, as I've heard the horror stories.
Paul