I'd probably put it in the $15K range just from pics and description. Keep in mind it's at a dealer too! Probably some serious room to haggle with those jokers... Not like THEY put the blood, sweat and cash into it. You've got some room to bargain with them from a DD standpoint as well with the brakes (prob 4 wheel drum non-power = sucks!). From a 4x4 standpoint, probably Dana-30 front end, stock open diffs w/ 3.50 gearing = not the greatest especially with bigger tires. In my mind they've handcuffed themselves to one individual who wants this rig EXACTLY in order to get that price. It's not a stocker cause it's been modified so a "purist" isn't gonna want it and it's not a wheeler either. If it were to be a real nice DD or cruizer it'd need upgrades like power disc brakes, electronic ignition and or possible EFI. Just some things to arm yourself and throw at them when bargaining for a price... Oh yeah, windsheild wipers and heater don't work! All the little things should be fully operational in my mind for anything built as a cruizer and over $10K...