unfortunately shipping has turned me off buying a lot of things from bronco vendors. Its a vicious little cycle, but unfortunately it is the way it is. There are so many vendors moving basically the same product to a very small community they don't sell enough to get shipping down and they also charge for handling in some cases because they don't move enough product for that to be efficient either. Its also one of the reasons guys like Tom's, WHs, and BC give superior service. Heck they have time to.
I have bailed on buying from Bronco vendors in the past because Jeep vendor, Summit, Jeggs, or 4Wheel Parts all had the exact same product often cheaper with free shipping.
Its unfortunate but eventually someone will go out of business and every one else's business will go up and possibly change things. I know its not a popular opinion but one day the Bronco fad will end or the market will some how dry up and there just wont be a need for this many vendors.
I am all for helping out those that support us but not when it costs me 50% more on an already full retail price to get it shipped. there a Bronco specific items I live without until I get a big order to together so it all ships in one package, and a lot of things I buy that aren't really Bronco specific that I get from other off road or racing sites.
Its been about 6 years but I bought my Bestop from an off road website (don't remember which) and by the time I paid their reduced retail price and took advantage of their free shipping it was close to half what I would have had to have paid to a Bronco vendor.