To get the best mileage from an EB:
DO NOT LIFT IT.
DO NOT put bigger tires on it.
use tires that offer the least rolling resistance IE : not AT's or MT's or other offroad tires
Keep the motor very well tuned.
Also, paying attention to tire pressure can help.
Last weekend my wife and I did a road trip with the Bronco (stock engine; 3.50 gears) and for fun, I increased the air pressure in the tires from 35 to 40 psi. They're BFG A/Ts in the stock-ish size of 235/75R15LT.
On the initial all-highway leg of the journey, I recorded 15.6 mpg, the best it's ever gotten. That was keeping it between 60 and 65 and not doing any full throttle passing, etc.
After that fill-up, we did a mountain section up to 5200' and back down on twisty roads, some around-town driving, and some blasts on the freeway in the wind at speeds of 70 and above at times. Mileage dropped to 12.4, but still better than I would have done with the lower tire pressure.