Yes, that was the head scratcher for me as well. I don't want to take away from the build as it was kind of cool but one of the reasons the high dollar cars go for so much is the cost to do the paintwork. While this may have nice paint under it, it never said so. If you look at the areas not wrapped it looks like flat black almost primer finish.
The price is, what the price is and someone was willing to pay end of story.
I think the price is crazy however.
As far as the wrap, as good quality wrap is not cheap. I have a friend who charges more for a jeep than a lot of other vehicles because of the time it takes to make it look good because of panels seams and breaks in the body. I can only assume a bronco would be similar.










