What happened to mastershift.com from Fallbrook?

[bronco italiano]

Years ago i saw a great show that featured a paddler shifter kit for almost any manual transmission. The company was out of Fallbrook, CA. I tried many times to call and never could get a return call. They were even a featured SEMA product. Would have been great to have a paddle shift option for manual transmissions.
https://www.youtube.com/watch?v=V0YO8pu2auk

Here was the video I had seen.

BI