You know that it all just comes down to cost. I deal with it all the time. I am a General Contractor and have been in business for more than 20 years. If you want a better product you will have to pay for it. When I buy tools I buy good quality tools. They last for 20 years. I could have payed half the price for some homeowner tool and watched it break in a month. Over and over I see people in my work who think that for some reason they are going to get the same quality that I provide them with by paying 50% less to somebody who is going to provide less experienced and cheaper labor, etc. Same with China and India. They mass produce products using cheap labor and inferior materials and sell it for less than we can produce it here. That said, I know that when it comes time to buy something for the Bronco I compare Tom's, WH etc. The decision usually comes down to price and the customer service I receive. In fact, I just bought a 2.5" lift from Tom's and have had no problems so far. I did have a problem with the proportioning valve on their front disc it. I called them and they sent one out the same day. With customer service like that I feel really comfortable dealing with them. I will be keeping and eye on my front Springs after reading this, with confidence that if I am not satisfied that Tom's will make good on them.