[I've noticed, aside from just the Icon bronco, that varying shades Grey/silver are hugely popular right now.
From an article on car colors, "In Europe, black (solid and with effect), silver and gray reign, accounting for 26%, 20% and 18% of the market. Russians overwhelmingly choose silver cars (30%) while India's market shows a preference for white and white pearl (17% and 11%, respectively) and silver (27%.)"Holly shit, Must be a market analysts.
If you have seen the color in person on an entire vehicle that's square and boxy like the EB and like the color than go with that. (gray)
If you have seen the red on a little econo box that is well rounded and nothing like a EB than it won't look much like what your picturing in your head.
That being said I have owned 4 candy apple red FORDS. 3 of which I bought brand new. I love that color.