Sorry roundhouse - what killed the Ranger was the small truck market overall going from 1,000,000+ units/year to 250K/year. That combined with new safety standards made redesigning and releasing a new Ranger a no profit situation. Lower gas prices and little difference in mileage between small trucks and large ones moved consumers up into the full-size market.
As gas prices creep higher and people become more interested in smaller, more efficient trucks thus increasing the overall market - it makes competing for a slice of the pie more attractive.
The Explorer isn't a minivan either - Ford doesn't have a minivan chassis. That went the way of the dodo bird when the Freestar (previously Windstar) was killed many years ago. Which was another decision to exit a dying vehicle segment as people moved from minivans to "cross-overs"
FYI....Ford does make profit on their small cars as well.
Crossover ARE minivans with swinging doors
Or maybe station wagons
Calling it a crossover helps sell more since minivans have gone the way of station wagons
I'm sorry. A four cylinder FWD unibody vehicle is a CAR. It is in no shape matter or form , a truck or suv.
Jeep has sold unibody Cherokee SUVs for years but they weren't based on a FWD car chassis
And am I wrong in saying that ford makes a lot lot more profit on its larger vehicles ?
I read somewhere that at the peak of its popularity they were making $17K per vehicle on the expedition.
I routinely see Local Atlanta dealers advertising $10K off the sticker price of F-150s
What's the thought process behind jacking the fake sticker price up so high then lowering it ?
Do people really think they are getting a deal ?