Is it a standard Bronco alternator with external regulator?
If so, you'll need to check the wiring and, if it all checks out ok, replace the regulator.
Of course, if you can find a test for the regulator too, that would save you from just throwing money at it. And it can very easily be one or more of several problems to keep things from charging.
Any number of wiring connections or corrosion buildup can keep the alternator from charging.
What's the general condition of the wiring?
You can test the main wires yourself easily first.
1. Temporarily disconnect the short Yellow wire at the Voltage Regulator leading to the radio noise suppressor. Assuming you still have one that is.
Test it again with the engine running to see if anything has changed. If not, step-2.
2. Leave the battery connected and pull the 3-wire connector from the voltage regulator (is it on the firewall on your '74?) and check for voltage at the Yellow wire. Should be full battery voltage at all times. Jiggle the harness to see if it flickers to indicate a loose connection or broken wire.
3. Check the Green w/red wire with the key in RUN. Should be full battery voltage, but only with the key.
If those two check out, see if your local store can check VR's too. If they do alternators and batteries, they might be able to do regulators.
Of course, you can just replace it and if that doesn't work you now have a good spare. But many of us have ended up with too many "spares" over the years, so testing is a good first step. Before buying...
Paul