i would have to say that most likely the toms bronco parts is just branding, and about only people with broncos buy from them, yeah mostly, also they dont need the name because if you had a buddy with a bronco and saw your wheel and said nice wheel where did you get it, you could easily say toms, but afterall it is up to toms to decide what to do with their products, this is basically what we call a "business risk" they tried something and are now loosing sales because of it, most likely if they saw this thread or just got enough feedback about the wheel, they will probably change it, so if you really want it without the toms parts just make sure they know how you feel, ok now im rambling ill stop now (notice i like to do that a lot)